Gilad Visotsky

Graphic designer.
Visual communicator.


About me

Elrom Studios

Logo design for Elrom translation studios

This refresh of the old Elrom Translation Studios logo came about in order to reflect new ownership and a desire by the stakeholders to communicate a new direction and a ‘sense of place’.

The partners all agreed that a traditional logo design workflow, consisting of several stages and iteration, would not work for them as it would be incredibly time-consuming. They came to me and we workshopped the design process remotely, with all six partners present, in two stages.

Ultimately, the new design contains a visual reference to the Hermon mountain which the predominant feature of the vista where the studio is located. There is also a lovely, subtle link to the old logo, something the stakeholders were pleased with as it communicates a link with a past they are proud of.